How can personalizing virtual events drive more engagement?

With the advancement of technology, many companies have become more inclined to offer personalized experiences to their clients. If we consider big tech companies such as Amazon, Netflix, Microsoft, and Spotify, we can see that all of these companies offer personalized recommendations based on users' browsing history.

Mostly users appreciate personalized recommendations because they feel a stronger connection with the platform and often spend more time on it.

In essence, personalization involves collecting user data and tailoring recommendations to their preferences, whether it be products, content, or event programs. After all, who wouldn't want to feel understood and have everything served to them on a platter without effort?

If you’re ruminating on how personalized virtual events drive insane engagement, this blog will walk you through the benefits of chasing personalized virtual events to spark engagement.

Benefits of creating personalized virtual events:

According to research by Markletic, more than 50% of companies believe that engagement is critical to the success of virtual events, and they actively seek ways to increase attendee engagement. Personalizing virtual events is one effective strategy that can drive engagement, boost attendance, and increase attendee satisfaction and loyalty.

1. Boost Attendees Engagement

Companies can leverage personalization to create more tailor-made events based on the attendees preferences and interests, leading to increased engagement.

2. Establish Attendees Loyalty

When attendees witness a personalized experience, they'd be more likely to engage and be interactive in the event. The chances of them becoming loyal to your brand increase, resulting in the building of long-term relationships with them.

3. Cut an edge in the market

More personalization increases your brand's chances of standing out among competitors.

4. The higher the ROI

Personalized events are more likely to be persuasive, resulting in more conversions and higher ROI.

Although the benefits of personalization are significant, it can be hard to find a virtual event management platform that offers personalized and immersive experiences. VOSMOS is a fast, scalable, and agile virtual event platform that recently launched the Virtual Event DIY to offer more personalized experiences. This enables tailor-made virtual events and scales the number of attendees to spark more engagement.