Immersive Technologies and the Future of Virtual Events

In recent years, immersive technologies have undergone a remarkable transformation and have paved new ways for interactions. Cutting-edge technologies such as virtual reality (VR), augmented reality (AR), and mixed reality (MR) are redefining the world of virtual events, resulting in unparalleled levels of interaction and engagement.

The drastic rise of immersive technologies in the last decade has created a significant impact on our daily lives of which we are not even aware. Features like AR filters on Snapchat and Instagram or virtual try-on features in shopping apps make it evident that we have slowly started making the best use of these immersive technologies.

According to research conducted by IDTECHEX, the virtual event market size is anticipated to grow at a CAGR of more than 12% in the next ten years.

This blog will delve into the fascinating world of immersive technologies and how they are revolutionizing the future of virtual events.

Let us dive into these immersive technologies:

Immersive experiences can entirely transform a mundane event into a spectacular one and make it more endearing and engaging. Also, brands can leverage these technologies to make their prospects feel real and better connected with them.

If made to their best use, these technologies can serve as a powerful tool for brands catering to any industry.

1. Augmented Reality

When talking about AR, the best example to consider is Snapchat's filters. With the help of machine learning algorithms and computer vision, it can be used to experience the real world in a more semantic sense.

For instance, imagine yourself walking into a supermarket, and there is an AR bot that escorts you and takes your billing order. This is all possible with the help of devices such as smartphones, AR glasses, smartwatches, and more.

If we dive deeper into it, mobile augmented reality can turn out to be quite beneficial as it can help brands boost engagement and brand awareness, ace the marketing game, increase social interactions, boost conversions, create content, grow networks, and do immersive calls.

2. Virtual Reality

Virtual reality can be seen as a medium that acts as a substitute for the user's real world by replacing it with a 3D environment. Often, users get carried away with this virtual world and believe that it is the real reality. Earlier, the device, or headset, was an integral part of communication between the virtual and real worlds.

However, with the advancement in the technology space, headsets have become the new website for companies. Just like a company has its websites, it has become the new normal for companies to own virtual headsets or have their own virtual space lately.

With the perpetual evolution of this industry, there’s constant upgradation in the elements of VR to make it more immersive and user-friendly, such as physical interactions, movement, 3D audio, narrative engagement, continuity of surroundings, and more.

How do these Immersive Technologies revolutionize the future of the Virtual world?

1. Experience more immersiveness

Immersive technologies pave the way for attendees to fully immerse themselves in virtual space. With virtual reality, users can explore different venues and interact with attendees. This experience elevates the overall event experience and makes them feel more connected.

2. Spark engagement and interaction

Gone are the days of attending online events. Virtual reality can completely level up the event experience by making it more dynamic and interactive. Attendees can be a part of live sessions, virtual demonstrations, gamified experiences, and live polls, explore virtual trade shows, interact with fellow attendees, and create a more engaging event.

3. Create personalized experiences

Immersive technologies have left no stone unturned to lure users by offering endless possibilities for personalization. You can organize virtual events and customize the avatars to match the preferences of your attendees.

Whether hosting virtual trade shows, webinars, product launches, or corporate conferences, you can effortlessly personalize virtual events to deliver more engaging and immersive experiences to your attendees.

With the right virtual event platform, hosting a virtual event can be effortless and hassle-free.

If you are looking for an ideal virtual event platform to customize your virtual event at your whim, look no further, as Vosmos is a virtual event platform where you can host highly interactive and intriguing virtual events in a very cost-effective way.

With its DIY product, you can entirely control the content and design of your event, enabling you to create truly unique and unforgettable experiences for your attendees. Also, you can use real-time analytics, collaboration, and marketing tools, interactive features such as Q&A sessions, live polls, and 24/7 customer support to turn your ordinary virtual event into a successful one!

4. Analytics and Insights for constant upgradation

Immersive technologies provide a wealth of data and analytics to enable event organizers to gather valuable insights into attendees' preferences, behaviors, and interests.

These insights can be used in the best way to refine future virtual events and optimize the content delivery to better cater to the evolving needs and expectations of the attendees.

These insights can be used in the best way to refine future virtual events and optimize the content delivery to better cater to the evolving needs and expectations of the attendees.