Events should revolve around delivering unforgettable experiences to attendees, and what could be better than providing personalized experiences tailored to their preferences and needs?
Whether you're hosting a webinar, trade show, or conference, creating a personalized event journey can boost attendee engagement, satisfaction, and turn your virtual event into a success.
In fact, according to research conducted by Event MB, more than 75% of companies believe that personalization is a significant factor in driving event success.
The more aware you are of your attendees' preferences, content consumption, triggers, and habits, the more likely you are to deliver personalized experiences to them. Personalization is critical to driving engagement and building long-term relationships with your attendees.
This blog will delve into the fascinating world of immersive technologies and how they are revolutionizing the future of virtual events.
Understanding your target audience's engagement with your brand in the past can give you an overview of what to incorporate pre-event or post-event to deliver incredible customer experiences.
This blog will shed some light on practices you can implement to deliver unforgettable, personalized experiences to your attendees.
1. Plan your event with personalization in mind: Start your event by planning out different pre-network activities to dive deeper into learning about your attendees. Gather insights into what they want to see or expect from the event. It's a terrific way to make meaningful connections and deliver more personalized experiences. Assess attendees' profiles, gather registration data, and conduct surveys to gain valuable insights into their preferences and interests. This information can be useful for tailoring their event journey.
2. Deliver personalized content to your attendees: Once you have gathered sufficient insights about the people you're inviting to your event, contemplate delivering personalized experiences tailored to their unique preferences and interests. To streamline the process, look for virtual event platforms with marketing automation features or data-driven solutions for personalized recommendations.
One such platform is Vosmos Events, a virtual events platform that enables clients to effortlessly host incredible virtual events such as webinars, conferences, and more, utilizing agile technology and data-driven solutions. To add a personalized touch, Vosmos recently launched its Do-It-Yourself platform, helping you deliver more personalized experiences to attendees.
Leverage the marketing automation tool to collect data for better segmentation of attendees and anticipate their interests for better personalization. The better you know your attendees and deliver personalized experiences, the higher the odds of sparking engagement with your event and brand. Lastly, take advantage of their agenda builder tool to deliver personalized agendas or schedules to ensure attendees don't miss relevant sessions.
3. Include gamification and interactive elements: Incorporate interactive elements and gamification features into your virtual event. Make the event more engaging and fun by including challenges and quizzes. Add leader boards to encourage participation in earning badges, points, and rewards. It's even better if you can personalize the gaming experience based on attendees' interests and preferences, making it more enjoyable.
Immersive technologies pave the way for attendees to fully immerse themselves in virtual space. With virtual reality, users can explore different venues and interact with attendees. This experience elevates the overall event experience and makes them feel more connected.
4. Customizable Profile and Registration: Allow attendees to customize their registration and profile information, enabling them to indicate interests, networking preferences, and preferred session topics. Create a separate registration process for different types of ticket registrants, offering personalized recommendations for a more tailored experience.
5. Post-Event Follow-Up: Extend the personalized experience beyond the event's conclusion by sending personalized post-event messages to attendees. Share additional resources, live recordings, and exclusive discounts based on their preferences and interactions. This demonstrates your commitment to individual experiences, building long-term relationships.
By embracing the power of personalization, you can deliver exceptional virtual event experiences that resonate with attendees. Leverage technology, emphasize attendees' preferences, gather data to unleash the true potential of personalized experiences, and voila, you're all set to create an impression and build strong relationships!